March 18-21, 2021
Health Business Growth Conference
Proud Sponsor 2021
Are you ready to grow your platform and rapidly scale your brand with the unparalleled exposure to a global market that podcast guest interviews will give you?
We’ve developed an exclusive program for Health Business Growth Conference attendees, but you’ll want to jump on it fast as this one-time discount expires at midnight on Sunday!
As your podcast tour bookers, we are your new media PR team. By tapping into our well-established, ever-expanding network of podcasters and producers we will book you as a guest on mission- and value-aligned podcasts. By appearing on these shows you will connect with a fully engaged, loyal listener thereby promoting your brand, building recognition, and establishing your voice among the people who matter most: your target market. WHAT YOU GET:
PLANNING AND MESSAGING – The Podcast Team will work with you to finalize outreach strategy, define key message(s), identify best content, create copy, and develop lists of relevant targets.
PRESS KITS – We will develop an online press kit with several components including custom press release/one-sheet, expert bio, suggested media questions and talking points, headshots, links to previous press coverage, social media coordinates, and resources, etc.
OUTREACH AND PITCHING – We will pitch a comprehensive list of podcast hosts and producers in order to book your doctors as guests on their shows. We continually evaluate the reception of our pitches in order to refine and re-pitch, where appropriate.
INTERVIEW/PLACEMENT MANAGEMENT – Once podcasts have received press material and confirmed an interest in placement, we will manage all aspects and keep you informed as interview dates, contact information, and overall needs are finalized. We will manage communication between you and podcast hosts and producers and provide outlets with assets and information to promote your brand. Once the interview is finalized, and we will send you an appointment invite to hold the time on your calendar. Once your interviews go live, we will alert you and provide social media assets for sharing.
TRACKING/REPORTING – We use online tools to track and report on all activities related to the campaign and we provide updates every two weeks as the campaign progresses.
SEO & SITE-TRAFFIC CONVERSION
A successful podcast tour is only successful if the listener makes it back to your site and converts. One of the top reasons would-be clients hesitate to begin a podcast tour is because their online presence and/or sales portal “isn’t ready, is so much work, and I don’t know what I’m doing” – WE GET IT…we also have you covered. As an optional add-on service, our optional SEO & Site-Traffic Conversion Program add-on is designed to make sure your podcast interviews hit their mark every single time. WHAT YOU GET:
SEARCH ENGINE OPTIMIZATION – Gaining exposure in the search engines is all about being better than the competition. That's the end game which is why every time we take on a client for SEO we take a look at the entire landscape including YOUR website, YOUR competitors, and what Google already likes as seen
LOCAL SEO (MAPS) – Let's face it, if you are a local business either with a physical location or working in a service area you MUST be in the Google maps pack aka 3 pack. It's a surefire way to generate phone calls to your business in the location you actually serve. We can get any business to the top of the local pack.
PAY PER CLICK ADVERTISING AND GOOGLE AD WORDS – We aren't just a one-trick pony. That's because we believe in a well-rounded and complete digital marketing strategy. Pay Per Click ads are a great way to generate a quick ROI and help focus an SEO campaign
DESIGN AND SALES FUNNEL BUILD OUT AND OPTIMIZATION – Once your podcast and streaming media interviews and SEO drive customers back to your site you need to capture the opt-in and ultimately the sale. We do that for you too as well as optimize blog posts/written content, map proper internal linking, optimize page speed, generate and optimize new content, build in schema integration, and more!
HBGC Special: Podcast Tour $1,750 per month, 3-month minimum
+ SEO & Site-Traffic Conversion Program: $3,100 per month, 3-month minimum (inclusive of $300 digital ad spend)